- content regulation: triggers strict scrutiny
- time, place, manner regulation: middle-tier three part test -- 1) important gov't interest, 2) narrowly tailored, 3) alternative channels of communication left open
If subject of the advertising/speech is lawful and ad is not misleading/deceptive, evaluate under the Central Hudson test: substantial governmental interest directly served/advanced and reasonable "fit" between ends and means (narrowly tailored).
Vice advertising: apply Central Hudson. Must be narrowly tailored - complete ban is overreaching.
Time, Place, Manner Regulations:
- Public Forums:
- subject matter AND viewpoint neutral
- narrowly tailored to serve significant gov't interest
- leave open alt. means of communication.
2. Non-public forums (including city buses and public schools):
- viewpoint neutral (subject matter distinctions are ok)
- reasonably related to legitimate interest.
Facial Attacks on speech regulations:
- overbroad: includes protected and unprotected speech within its scope
- vagueness
- prior restraint
- unfettered discretion
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